Aponjon (Power of health in every mother’s hand)

Aponjon is a mobile health service in Bangladesh that started in 2011. It provides important health information to pregnant women, new mothers, and families using mobile technology. Aponjon aims to fill the information gap in both urban and rural areas by offering customized weekly updates that match pregnancy stages and child development. Aponjon stands out because it takes an inclusive approach. It understands that literacy and access to information vary between urban and rural communities, so it adapts its content. Whether a mother lives in Dhaka or a remote village, Aponjon sends timely and relevant health messages through SMS and voice messages in Bangla. The messages cover topics like prenatal and postnatal care, child nutrition, and safe delivery. SSD-TECH, a leading mobile technology company in Bangladesh, is a key partner for Aponjon. SSD-TECH supports the backend infrastructure, ensuring that health messages are delivered reliably, even in hard-to-reach areas.

Their technical support helps Aponjon operate effectively and deliver messages in real time. Aponjon has made a significant impact, reaching over 2.2 million subscribers. It has helped raise awareness about maternal and child health in Bangladesh. By using mobile technology, Aponjon empowers families with knowledge that leads to healthier pregnancies, safer childbirth, and better early childhood care. In a country where many struggle to access healthcare information, Aponjon is a sign of innovation and inclusivity.

It shows how well-applied technology can tackle public health challenges and support sustainable development goals. As Bangladesh invests in digital health solutions, Aponjon serves as a model for how mobile services can change lives—one message at a time.